McCafé SIP is currently active in five countries, reaching more than 6,400 farms as of 2018. Roasters can choose to develop programs, in collaboration with the communities they source from, that meet the McCafé SIP framework and therefore contribute to our sustainable coffee sourcing goal. The Company and its Franchisees partner with roasters to invest in programs that provide, for example, direct premiums to farmers, as well as farmer training, technical assistance, tools and resources, and measurement and evaluation.
What results are we seeing?
Through McCafé SIP, we have better information about the farmers growing our coffee, which is verified by third-parties. We’re also enabling coffee roasters to leverage their expertise and relationships at origin to innovate and advance sustainable farming practices. Through roaster-led programs, farmers can access training and agronomists, helping them to take better care of their land and increase their overall productivity and the quality of their coffee, as well as engaging in activities focused on improving their welfare. For example, over 500 coffee farms in Quindio, Colombia nearly doubled their initial yield in 2017, due in part to the use of field farmer schools and frequent technical assistance. A further 1,725 farms in Antioquia and Norte del Valle, Colombia received support, such as installing vegetable gardens to grow food for coffee farming families, the distribution of safety equipment and the delivery of 300,000 disease resistant coffee plantlets.
In the Chiapas region of Mexico, more than 500 farms participated in the program in 2017 and over 589,000 coffee trees were delivered to farmers as part of a roaster-led renovation program. The farmers were also offered support from six agronomists working in the field. In Peru, over 1,110 farmers have received training on fertilizing methods to increase yields, water treatment systems to protect their land and their communities and financial record keeping to ensure their long-term financial stability. In the Cerrado biome of Minas Gerais in Brazil, coffee farmers participating in a SIP training program reported an 80% reduction in the use of agrochemicals, while productivity rose by 10%.
“McDonald’s is becoming a global leader in serving sustainable coffee that is good for farmers, good for nature and good for its customers. The commitment of an industry giant like McDonald’s marks an important step in our work to make coffee the world’s first fully sustainable agricultural product.”
Peter Seligmann, Founder and Chairman of Conservation International